Organic Producer's audience profile is an ongoing function now with 10 years of data. We utilize key advertisers in developing strategic questionnaires geared towards our sustainable industry. These questionnaires circulate electronically to our lists and subscribers, and the internal lists of our key advertisers and certifying partners. We cross reference these responses with our numerous trade show and conference questionaires and interviews.
When respondent's psychographics are analyzed, the research reveals a discerning, large and in-charge, busy, independent, cause-driven, tech savvy and value conscious consumer. Our readership is mainly comprised of "opinion leaders" for whom social status is unimportant. Ninety one percent say, "I think of myself as a creative person."
We address BOTH the production and lifestyle sides of organic and sustainable farming and living!
These are some statistical results of our findings.